Earth Day: Cheers to a Better World
Have any plans for Earth Day? Don't forget it's this Thursday, April 22nd and this year marks the day's 40th anniversary. We'll be giving away some goodies @Steaz on Twitter in celebration. Keep reading for more details.
Here's my best at some very brief history: In 1970, the first Earth Day, created by U.S. SenatorGaylord Nelson of Wisconsin, helped establish the beginning of today's environmental movement. Over the years, Earth Day has rallied environmental activists and everyday folks around issues like clean energy, recycling, green investment and climate change. The Day is now celebrated in over 175 countries.
We've been working hard at Steaz since our inception to build a sustainable company. It seems like just yesterday when Steven and I participated in our very first Earth Day event in conjunction with the student members of the New York University Environmental Club. It was only our fourth month in business, in April 2003. We left our home base outside of Philly and proudly drove our Steaz cargo van (Old Betsy, we used to call her) loaded with over a hundred cases of Steaz to sample on the NYU campus and educate the students about the benefits of "going organic" and thinking about the planet when they make buying decisions.
We really believed these hands-on events for us would change the world for the better, one drink at a time. I am happy to reflect now that over the past seven years we definitely have led an organic beverage revolution and turned a lot of new consumers on to righteous ideas like our's. For us, it was never an after-thought or a marketing initiative. In the beginning, we hadn't even heard of the term triple bottom line, focusing on not just profits, but people and the planet, yet we were doing it.
We were the first organic, fair-trade certified soft drink alternative available in public schools too. Our packaging is 100% recyclable. We only source our main ingredients from sustainable farms and other natural foods companies we know and respect. Through our partnership with Native Energy, we offset our carbon footprint every year to make sure that we are investing in alternative energy sources and projects we care about across the country.
For example, one of the carbon offset projects we support financially is an organic dairy farm right here in PA. I had the privilege of visiting this family farm last year and quickly learned they were no ordinary dairy farm at all.
In addition to the organic dairy (and over 600 beautiful and happy cows), the farm has created a system for capturing the natural gas rising out of manure. This gas not only generates free electricity for the farm, but the excess is sold to the local city to help meet their electricity needs. Very cool to see how free energy is created first hand!
To celebrate Earth Day and to recognize those people and organizations taking action to ensure a healthier and better world, we'll be giving away some Steaz goodies like Energy Shots, T-shirts and aluminum water bottles on Thursday via Twitter from 10 a.m. to 9 p.m. EST. Follow#SteazEarth for more details.
To get involved with Earth Day, check out your local events or visit the Earth Day Network. Since Earth Day should be a mindset we practice all year long, let's pledge to accomplish at least one positive impact on the environment in the coming year. Tell us what your positive impact will be!
To a better world,
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