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Why the Change? Diet Steaz Moves to Zero Calorie



If you've every participated in a taste test at your local grocery store or recall those old Coke vs. Pepsi commercials, you know that taste is a matter of ...well, personal taste. Some people can tell the difference between regular and decaffeinated coffee and tea, and some cannot. And, some people have grown to prefer the taste of diet vs. regular soft drinks (I personally think those artificial sweeteners have an addictive effect on the body). And while taste is usually at the top of our priority list, we also make our buying decisions for a multitude of other reasons like price, a healthy lifestyle, to better manage a disease or to support a cause, like Fair Trade or Buy Local.

Steaz Energy Zero Calorie
Recently, Steaz reintroduced our popular Diet Steaz Energy with a new formula and packaging making it the first organic certified Zero Calorie Energydrink on the market. We also reintroduced our Diet Sparkling Green Tea line as a Zero Calorie Sparkling Green Tea. Both are naturally sweetened with the leaves of the stevia plant.


As is often the case when you change a product's flavor in some may, there are many who welcome the change and some who are disappointed. Of course, we do not wish to disappoint anyone and we are thankful to have the kind of consumers that are willing to tell us their true feelings about our brand.

So out of respect for all our consumers, we'd like to share our decision making process and why we determined that this change was needed.

Over the last year our team at Steaz (including Steven, the other company co-founder and I) spoke directly with our key retailers, distributors and as many of our core consumers as we could (we actually, affectionately call them "Steazers") to get their feedback on the move to use stevia as a replacement for the 40 calories of organic sugar we now use in our "Diet" products. There was no question that a certain percentage of folks enjoyed a "lightly' sweetened Energy Drink and Sparkling Green Tea. However, the majority felt that there was a wide consumer base, specifically those who exclude sugar from their diet for personal or health reasons, such as diabetes, that could be better served by a no-sugar alternative. Therefore, we made the move and created the first organic certified, zero calorie soft drinks in our industry.

As we explained in a previous post, Steaz Gives Sugar the Slimdown, we will also be lowering the amount of sugar in our regular Steaz Energy and Sparkling Green Tea products. Our Iced Teazalready have a low sugar content of 10 grams per serving. We hope that this change will win back those consumers who chose Steaz because of the Diet/Low Sugar option. Also, we made these changes recognizing that added sugar in the American diet has become a health concern of epidemic proportions. This decision further strengthens our mission and commitment to offer healthier soft drink alternatives.
Steaz Zero Calorie Orange
We view Steaz as a natural foods company and believe we have an obligation to lead and innovate healthier options for consumers, including sweeteners. Heck, we hope someday that the big beverage players wake up and take artificial sweeteners out of their Diet drinks and go natural with stevia. We hope products like Zero Calorie Steaz can be a catalyst to that change.

So far, we've been thrilled to see that our sales numbers on our four Zero Calorie Sparkling Green Teas are growing dramatically each month. We are amazed at the pickup of this line now by new retailers and consumers alike. The feedback we have received has been overwhelmingly positive. Yet certainly, I do understand that not everyone is going to be happy when a brand reformulates its products.

Please be assured that Steven and I are very hands on with our business and we speak to our retailers and consumers as much as possible to learn how we can improve our brand. And we remain dedicated to promoting Fair Trade and Organic, to working closely with our supply partners from around the world and to ethically souring the healthiest ingredients available.

Cheers to good health!


Eric 


Comments

  1. Gabriella
    I ordered a Steaz diet drink from Vitamin Shop,and they sent me a zero calorie drink. It has a little after taste. I'm disappointed,I was fine with the 40calories. I ordered 60,and I can't return it. Gabriella Chabay
    February 24, 2010
  2. Eric
    Thanks for letting us know Gabriella. Please call email me your address and I will mail you the Diet to your home. We still have a few cases left, so drink them sparingly :) Cheers,
    February 25, 2010
  3. melissadavisfood
    I just heard about your company and stopped by to see what type of product you sell. When I read that you recently introduced a zero calorie drink, I assumed it was with artificial sugars and was about to close the page on you. Luckily I read on, to discover you are not using artificial sugars, but rather stevia. Bravo! So many consumers want the low calorie/zero calorie product and aren't understanding the detrimental effects of those sugars. I applaud you for being a leader and offering people an alternative. I look forward to meeting you at the brunch on Wednesday. Thank you Melissa Davis
    March 07, 2010
  4. Eric
    Thanks for those encouraging words Melissa, glad you "get" what Steaz is about now! We are definately not your average soft drinks brand :) Cheers, Eric
    March 08, 2010
  5. Me and Jorge - Amber
    Hi, I write a blog on Jorge Cruise's Belly Fat Cure plan and Steaz 0 Cal is a great fit! I would love to host a giveaway or incentive when I run my review. I thought the Black Cherry was really great! But a question, doesnt the Erythritol give it some sugar alcohols that should be included in the Carbs? My bottle says 0 sugar/0 carbs and not mention specifically of sugar alcohols. I get that is may be 0 Net Carbs, but really 0 carbs? Thanks! Amber
    March 13, 2010
  6. Steaz
    Hi Amber - Thanks for your comments and your question about sugar alcohols but yes, Steaz Zero Calorie really is zero carbs!
    March 23, 2010
  7. Anonymous
    I tried this product today. I love Guarana and I am constantly trying products that have it (and are also low carb). This is my new favorite! Why so low on the B12? More flavors in zero cal option, please.
    April 25, 2010
  8. Anonymous
    Thank you, thank you, thank you for making this product with Stevia. Just discovered it and I'm already a convert!!!
    April 27, 2010
  9. Anonymous
    My husband and I LOVE your Steaz Zero calorie drink! We can't live without it especially when we want to avoid sugar intake due to our health reasons. We are truly thankful that this product is available for people like us. We drink it everyday and we get energized without worrying about artificial caffeine and sugar like we usually find it in other products.
    December 21, 2010
  10. Josie
    Is there anywhere where I can still purchase the Diet Energy Drinks instead of the Zero calorie ones??? I have been purchasing both the Zero Calorie and Regular Berry but nothing compares to the Diet and I miss it so much!! Sometimes the overly sweet flavour of the Zero Calorie ones makes me nauseous!! I love these drinks so much but just don't enjoy them like I used to when I had the Diet ones everyday!!!
    August 27, 2011
  11. Robin
    I am trying to figure out the caffeine content in the iced teaz green tea, I know green tea typically has low caffeine but I am pregnant and trying to stay below 200mg for the day. Any info would be greatly appreciated!
    March 22, 2012
  12. Steaz
    Hi Robin, thanks for reaching out! Each Steaz contains approximately 15mg of caffeine compared to a typical cup of coffee that has around 85mg. If you are concerned about caffeine, we always suggest that these types of questions should be discussed with a physician. Let us know if you have any other questions, Victoria
    April 03, 2012
  13. fran
    Thank you I am a diabetic i recently had lap-band surgery and not allowed to have carbonated or sweetened drinks .I purchased a case of zero calorie Steaz at Whole Foods I was so surprised at the lite and flavorful taste ..I will be getting more .I am just concerned abot the caffiene contense.. Again Thank you
    September 29, 2012
  14. fran
    Thank you I am a diabetic i recently had lap-band surgery and not allowed to have carbonated or sweetened drinks .I purchased a case of zero calorie Steaz at Whole Foods I was so surprised at the lite and flavorful taste ..I will be getting more .I am just concerned abot the caffiene contense.. Again Thank you
    September 29, 2012

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