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Steaz Gives Sugar the Slimdown

Let's face it. Most of us love the sweet, bubbly experience that comes from drinking a soda. Even if you're among the strong-willed that stick to water, tea, coffee, freshly squeezed juice and/or milk, there are occasions when it seems like those drinks just don't hit the spot. There's a long list of reasons why many of us deny our soda urge. In our last post, we talked about one reason: sugar or high fructose corn syrup. Now that you know Steaz is sweetened with organic sugar cane, and that it's always a good idea to pay attention to your sugar intake, we wanted to give you the lowdown on our sugar slimdown!

In 2009, Steaz began an initiative to reduce the amount of sugar in our products. Not necessarily because our consumers were demanding it, but because we believe living healthier also means consuming less sugar. We did it because it's a part of our promise to you to provide products that are good for the mind, body and soul.

Our Steaz Iced Teaz already have a lightly sweetened/low sugar profile at 10 grams per 8 ounces. This year, our original Steaz Sparkling Green Teas will go from 23 gs of sugar per 8 oz. to a more lightly sweetened formula at only 19 gs. (leading soft drinks have around 27 gs per 8 oz.) In October of last year, we introduced the naturally sweetened Steaz Zero Calorie Sparkling Green Tea line to replace our four flavors of Diet Steaz, which all contained 40 calories and 9 gs of sugar per 8 oz.

Naturally Zero Calories?

Steaz Zero Calorie RaspberrySo how can a sweet beverage have zero calories naturally? For most of us, zero calories means an artificial sweetener. It's an association we have in our minds that we don't think twice about. If you pay attention to your food and drink labels, you've seen them; aspartame, saccharin, sucralose. They are artificial and chemical compounds that offer the sweetness of sugar, but without the extra calories.

Is it possible for us to reconsider our definition of zero calories to also include natural sweeteners? Turns out, yes, thanks to a plant called stevia. And that's three cheers from dieters, diabetics and anyone who wants to lessen or eliminate the amount of sugar going into their bodies (or temples if you prefer!).

Stevia a plant native to Mexico, Central America and South America that's been around for centuries. Among its original uses, it served as a sweetener for yerba mate (which we use in our Steaz Energy line) and medicinal teas in South America. Stevia is also known as sweetleaf or sugarleaf. The leaf's extracts have up to 300 times the sweetness of table sugar. If you've ever eaten mint leaf or been brave enough to chew a small stick from a birch tree, you know what it's like to taste an intense flavor right from the source.

The stevia used in Steaz Zero is 100% natural and is organic compliant under the USDA's organic regulations. With zero calories and carbs, Steaz Zero Calorie still delivers 120 mg of antioxidants from the green tea, B vitamins and most important, serious flavor.

So when you add the lower sugar intake to the health benefits of tea and many other all natural ingredients, we hope that you can sit back, relax with a Steaz and remember that healthy alternatives do exist.

Stevia photo credit 


  1. yodasmith
    I use SweetLeaf brand of stevia and love that it has 0 calories, 0 carbs, a 0 glycemic index, and 0 chemicals!
    February 16, 2010
  2. Eric
    Glad you mention SweetLeaf brand stevia. They deserve a lot of credit for pioneering stevia for so many years before the product was actually GRAS approved for use as a sweetener. Wonderful company and family behind it too! Cheers, Eric.
    February 16, 2010
  3. gwgaston
    Actually 'Stevia' as a whole is not GRAS... The steviol glycosides rebaudioside A (rebiana) is GRAS, but stevioside is still not. So be careful with any labeling. Most people are still using 'enhanced with stevia' if they are not using rebiana.
    February 24, 2010
  4. Eric
    Agree. Looks like you know your "stevia" :)
    March 02, 2010
  5. Tracy
    I don't understand why on earth you would change your tea, just to save a few grams of sugar. But I will tell you this, you had a loyal customer that loved the old Steaz MUCH better and now you've lost a customer that used to get a case of Root Beer Steaz a week. The new stuff tastes like cough syrup, and if I want to drink cough syrup, there are much better ones out there. I am deeply disappointed in your company, and miss my Steazy moments when I'd get home from work and the first thing I'd do is grab a Root Beer Steaz. I miss that desperately, and I hope that like the Coca Cola company with New Coke, you realize what a huge mistake you've made and will switch back. I know from what I've seen at our local Whole Foods... the new stuff is staying on the shelves and not selling at all, mostly because I'm not buying it. I really hope that you change the drinks back, but if not, I will have to find my alternative favorite drink. Oh, and btw, you act like this Stevia is so awesome... but you know what, I will take my natural sugar any day!
    March 21, 2010
  6. Eric
    Tracy, thanks for sharing your thoughts and I definitely understand how you are feeling. I too loved the original Root Beer, as my business partner Steven and I spent almost a full year in 2002 developing all of our original formulas with our families and friends, and chose what we felt were the best flavors to launch our first Steaz soft drinks with. This decision to change the original formulas and flavors to the newer ones with a bit less sugar, and to remove sugar altogether in our Diet flavors in favor of natural zero calorie sweeteners like stevia, was one we spent the last year working on with not just our families and friends this time, but with our core consumers and retail partners who gave constructive input on the changes as well. We feel we did the very best thing by improving our original formulas and our overall initial sales in the new packaging are far exceeding our expectations nationally. In fact, each of our zero calorie drinks with stevia are now growing at over 100% per month vs. when they contained sugar. I hope we can keep you as a fan still, maybe there is another flavor of our sparkling drinks you would prefer. Again, thanks for taking the time to share your feedback, I do appreciate your feelings about our evolution in formulation. Cheers, Eric
    March 26, 2010
  7. Anonymous
    Just found these at my new local Whole them! Thank you for making a fabulous drink with "natural"'s difficult to find something yummy and healthy without all the artificial stuff...the only feedback I would have is to make it easier to purchase ie more mainstream grocers...not every community has a Whole Foods, etc.. :)
    August 16, 2010
  8. kenneth
    I am very confused, I went on to the steaz website to see the zero calorie drinks. One of them was black cherry and the website had ingredients that were faulty and the black cherry that I bought containts sweetners like rebiana and erithyrol. Is the steaz website not updated or am I getting bamboozled?
    April 21, 2011
  9. Steaz
    Hi Kenneth - We are aware of the mistaken information on our site, we are in the process of creating a brand new site that will have all of our current information including all of our zero calorie beverages too! Thank you for being a Steaz fan we appreciate you and your support. Thank you, Steaz
    April 21, 2011
  10. Anonymous
    I have been searching for your Sparkling Green Tea Cola everywhere!! Where can I buy it???? Thank you!! Kimberly in Buffalo, NY
    May 14, 2011

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