Behind the Scenes: MIND
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Mind, Body and Soul stems from our 3 core values of People, Planet and Profits. By staying grounded in the philosophy of providing a better way for people to enjoy life, protecting our beloved planet and being responsible and generous with the money we earn, we in turn are helping to create a more harmonious, balanced and positive environment that is good for the Mind, Body and Soul.
When we set out to create a cinematic representation of what MIND means to Steaz and our fans we started with one big idea: we use our minds to find responsible ways to source ingredients and offset our carbon footprint. As we developed the idea we expanded upon this and considered: What inspires our mind? From music that gives you chills to the idea that changes everything, from books that deliver the goods to serious do-gooders, the mind is a very powerful thing.
To really capture what we felt MIND meant to Steaz as a community, we turned to someone who felt the same way we did. We worked with an amazing crew lead by Russell Brownley to shoot all three short films. Russell's goal in filming is about documenting the world as he sees it. "It's about bringing the stories of those who have affected my being to life."
Sounds like the perfect guy for Steaz right?
Filming is Russell's big idea, what inspires his MIND and most of all - it's his Steaz. "Everyone wants to change the world...I am hoping for me, this is a start."
The MIND is a powerful thing. We want to know: how do you keep yours fresh, alive, and inspired? In other words, what's your big idea?
Show us at www.mysteaz.com for your chance to win $5000 to make that big idea a reality and $5000 to support a charity's.
Photo Credit: Jamie Collins and Russell Brownley
