Earth Day: Cheers to a Better World
Have any plans for Earth Day? Don't forget it's this Thursday, April 22nd and this year marks the day's 40th anniversary. We'll be giving away some goodies @Steaz on Twitter in celebration. Keep reading for more details.
Here's my best at some very brief history: In 1970, the first Earth Day, created by U.S. SenatorGaylord Nelson of Wisconsin, helped establish the beginning of today's environmental movement. Over the years, Earth Day has rallied environmental activists and everyday folks around issues like clean energy, recycling, green investment and climate change. The Day is now celebrated in over 175 countries.
We've been working hard at Steaz since our inception to build a sustainable company. It seems like just yesterday when Steven and I participated in our very first Earth Day event in conjunction with the student members of the New York University Environmental Club. It was only our fourth month in business, in April 2003. We left our home base outside of Philly and proudly drove our Steaz cargo van (Old Betsy, we used to call her) loaded with over a hundred cases of Steaz to sample on the NYU campus and educate the students about the benefits of "going organic" and thinking about the planet when they make buying decisions.
We really believed these hands-on events for us would change the world for the better, one drink at a time. I am happy to reflect now that over the past seven years we definitely have led an organic beverage revolution and turned a lot of new consumers on to righteous ideas like our's. For us, it was never an after-thought or a marketing initiative. In the beginning, we hadn't even heard of the term triple bottom line, focusing on not just profits, but people and the planet, yet we were doing it.
We were the first organic, fair-trade certified soft drink alternative available in public schools too. Our packaging is 100% recyclable. We only source our main ingredients from sustainable farms and other natural foods companies we know and respect. Through our partnership with Native Energy, we offset our carbon footprint every year to make sure that we are investing in alternative energy sources and projects we care about across the country.
For example, one of the carbon offset projects we support financially is an organic dairy farm right here in PA. I had the privilege of visiting this family farm last year and quickly learned they were no ordinary dairy farm at all.
In addition to the organic dairy (and over 600 beautiful and happy cows), the farm has created a system for capturing the natural gas rising out of manure. This gas not only generates free electricity for the farm, but the excess is sold to the local city to help meet their electricity needs. Very cool to see how free energy is created first hand!
To celebrate Earth Day and to recognize those people and organizations taking action to ensure a healthier and better world, we'll be giving away some Steaz goodies like Energy Shots, T-shirts and aluminum water bottles on Thursday via Twitter from 10 a.m. to 9 p.m. EST. Follow#SteazEarth for more details.
To get involved with Earth Day, check out your local events or visit the Earth Day Network. Since Earth Day should be a mindset we practice all year long, let's pledge to accomplish at least one positive impact on the environment in the coming year. Tell us what your positive impact will be!
To a better world,
Bloggers Tour Steaz at Whole Foods
Early this month, I had the privilege of hanging out with some smart women and bloggers from Silver Spring, Maryland. As we've mentioned on our blog before, we've been doing our best to reach out to bloggers, and women bloggers, in particular, to become a part of the health and wellness conversation in the blogging community.
The first time I did one of these all-female blogging events, I have to admit, I was a little nervous and unsure of what to expect! Clearly, I was going to be outnumbered and these were articulate, accomplished women with something to say. But now, after a few events, I've witnessed just how welcoming and open they are to companies with a sincere interest in offering healthy food and drink alternatives to their families. Oftentimes after these events, the bloggers don't want to leave! They keep chatting away with one another. To me, that's a great way to determine the event's success and I've really enjoyed my time spent with them.
Our Maryland event was held at the Whole Foods in Silver Spring. The women and I took a tour around the store with special stops at the multiple Steaz locations. Afterwards, we enjoyed some Steaz and appetisers. I spoke about my personal background in the natural foods business, my mom's 'organic' influence on the Steaz brand and how our company has evolved over the years.
Many thanks to Melanie at Whole Foods Silver Spring and to our event host, Leticia, of Tech Savvy Mama. And we'd also like to give a shout out to our amazing bloggers who attended: Lynette at PicPocketBooks, Jill at Musings from Me, Amy at Teach Mama, Stacey at FOODe, Jean at Stimeyland, Jodi at Jodifur, Nyasha at Mama Law and Janine at Twofer Mom.
Check out more photos on Flickr.
Starting the Year on a 'Mindful Foot
Yoga is a Sanskrit word meaning unity or oneness. While many do yoga as a form of exercise, it is also meditation, introspection, a calming of the mind and body. It has countless health benefits including stress reduction, flexibility, strengthening, muscle toning and better breathing.
Steaz has a history with yoga through Eric, the company co-founder, who grew up in a house with a designated room for yoga and meditation. He does a family yoga class with his children and his two sisters are certified yoga instructors. So the Steaz brand aligns naturally with many of yogas key principals; mindfulness, awareness of ourselves and our role and responsibility within our world, living well and on purpose.
Last week the company held its first Steaz Yoga Party, inviting Boston moms to start the year of on a 'mindful foot,' as cleverly tagged by our event host, Christine Koh, a writer, designer and mom blogger extraordinaire. The ladies ranged from beginners to experienced yogis, some with kids in tow or in their bellies!
Sharon Koh, the certified yoga instructor (and sister to Christine), calmly and effortlessly led the mixed crowd through a challenging yet invigorating class. At the end, most of the ladies were so relaxed and feeling good that it was tough to get up off their mats. But they did have some motivation....Steaz!
After rolling up their mats, the ladies made their way toward the refreshments, enjoying SteazIced Teaz and Zero Calorie drinks, some light snacks and good conversation. A few lucky winners received Steaz yoga mats and the ladies went home feeling invigorated and with a bag full o' swag including a fair-trade chocolate bar, oatmeal soap and of course, a four pack of Steaz.
So if you're looking for a way to settle all those thoughts running around in your brain, or you want a new take on exercise, why not check out yoga? And remember to breathe. Oxygen is one of the best 'drinks' on earth for your mind, body and soul.
Steaz gives thanks to Christine, Sharon and also to Isis Maternity for the use of their charming facility. Check out more photos of the event on Facebook.