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Steaz goes Green in 2013!
We will transition to a 100% green tea-based beverage portfolio and continue triple bottom-line business practices.
We announced today that starting this year, our entire line of USDA Organic, Fair Trade Certified sparkling teas, iced teas and energy drinks will be green tea-based. The transition represents our commitment to providing consumers with the best tasting, highest quality green tea-based beverages, making Steaz the only all-green tea-based, USDA Organic, Fair Trade Certified ready-to-drink company on the market.
"We recognize that consumers are increasingly conscious about what's in their beverages, and we want to provide the healthiest, best-tasting green tea-based beverages," said Jay Garnett, Steaz Executive Chairman. "The transition to a fully green tea-based beverage portfolio is as healthful and beneficial as it is symbolic. In our tenth year in business, it's a fitting way to honor our consumers and provide them with an all-natural, all-green tea-based product line."
Presently, there are only two non-green tea-based SKUs in the Steaz portfolio.
In 2013, we are also celebrating 10 years in business by unveiling new packaging and continuing triple bottom-line business practices, which focus on the core values of people, planet, and profits for our Fair Trade farmers. Continuing with the green theme in 2013, we will again donate a percentage of every Steaz beverage purchased at Whole Foods to the Whole Planet Foundation.
